How will the Entertainment Industry and Brands protect, manage and exploit their Intellectual Property (IP), Trademarks and Copyrights leveraging a new ICANN Top-Level Domain (TLD) name extension?

Google executive chairman Eric Schmidt has spoken against government's plans to block access to illegal file-sharing websites, such as Pirate Bay. Schmidt alleges that such a move could set a "disastrous precedent" for freedom of speech.

Schmidt stated that "If there is a law that requires DNSs [which allows users to connect to websites] to do X and it's passed by both houses of congress and signed by the president of the United States and we disagree with it then we would still fight it."

"If it's a request the answer is we wouldn't do it, if it's a discussion we wouldn't do it," added Schmidt.

It is common knowledge that Google profits from ad placement no matter whether the content is licensed or not. According to recent studies, nearly 25% of global Internet bandwidth is used for downloading copyrighted works illegally. It is reasonable to assume that, since Google is beneficiary of traffic generation and profiting through it, they would be hurt financially by such a measure to protect copyright from infringers.

Innovation is regarded as the new way of doing something that is useful. It may refer to incremental and emergent or radical and revolutionary changes. Can Innovation help fight piracy and introduce new opportunities and methods for monetization? The 5-Step Visualization Method for Creative Thinking & Innovation can help bring about innovative behavior, creativity and as a result create new opportunities.

Electronic Arts CEO John Riccitiello is confident that EA can convert illegal pirates of games to potential customers. The reason: downloadable content that you can not access with a pirated copy.